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Netflix deal in focus as Paramount ups Warner Bros bid

Paramount Skydance has increased its bid for Warner Bros Discovery by offering shareholders a quarterly “ticking fee” of 25 cents per share, totaling about US$650 million each quarter from early 2027 if the deal does not close soon.

The company also agreed to cover Warner Bros’ potential US$2.8 billion breakup fee owed to Netflix if their US$82.7 billion deal falls through.

Despite these enhancements, Paramount did not raise its US$30 per share offer. Activist investor Ancora Holdings, plans to oppose the sale of its TV and film assets to Netflix and may launch a proxy fight.

Analysts suggest Paramount’s move aims to capitalize on regulatory uncertainties surrounding Netflix’s bid, but it may not influence Warner Bros’ board, which has not changed its support for the Netflix deal.

🔗 Source: Reuters

🧠 Food for thought

Implications, context, and why it matters.

The battle for Warner Bros. Discovery has more moving parts than it seems

  • Warner Bros. Discovery is splitting into two separate companies 1.
  • One company will hold the Warner Bros. studios plus HBO-branded streaming assets, while “Discovery Global” will keep cable channels such as CNN, HGTV, and TNT 2.
  • Those structures shape the bids. Netflix’s US$82.7 billion offer targets the TV and film assets only, meaning the studio and streaming business, while Paramount’s US$108.4 billion proposal covers the entire company including its debt, as described in public summaries of the proposed acquisition 3.

The tougher contest centers on Netflix’s regulatory exposure

  • Paramount is banking on Netflix facing higher antitrust risk. The U.S. Department of Justice (the federal agency that enforces antitrust law) is reviewing the merger and also examining Netflix’s business practices as part of that probe 4.
  • That review includes Netflix’s exclusive content deals plus its licensing terms 4. Paramount has pushed to speed up the Justice Department antitrust review of its tender offer, a public offer to buy shares directly from shareholders, for Warner Bros. Discovery 5.
  • Any antitrust action that comes out of the probe could reach beyond this transaction and affect Netflix more broadly 4.

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