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NetEase said to cut jobs due to game underperformance

NetEase, China’s second-largest video gaming company, has reportedly terminated jobs linked to a project scheduled for shutdown.

Employees affected were part of the development team for Hyper Front, a tactical team-based mobile shooter game launched on August 30 in China.

The decision to discontinue the project was made after it failed to meet performance expectations.

Despite over 10 million pre-launch reservations, the game could not achieve the desired success, according to an anonymous source.

Recent NetEase developments

Timeline
28-Apr-2022 🎮 NetEase to end battle royale title in June
  • NetEase to shut down Rules of Survival on June 27
  • Refunds available for diamonds from June 28 to Sept 28
30-Jul-2021 🎶 NetEase’s music-streaming arm gets nod for $1b Hong Kong IPO
  • Cloud Village gets HKEX nod for IPO.
  • Aims to raise $1 billion in debut.
23-Jul-2015 🎮 NetEase announces new fund to support global indie game devs
  • NetEase launches Success Fund for indie developers
  • Offers up to $500K with no equity stake taken
16-Aug-2014 🎮 Netease CEO: China has the most Hearthstone players of any country
  • China has most Hearthstone players globally.
  • Players are highly active and engaged in the game.
22-Apr-2014 🎮 Netease will publish Heroes of the Storm in China, beta signups have begun
  • Netease to publish Heroes of the Storm in China.
  • Closed beta sign-up available for Chinese gamers.

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