Nazara acquires UK-based game publisher firm Curve Games for $28.8m

India’s Nazara Technologies has acquired UK-based PC and console game publisher Curve Games for 247 crore rupees (US$28.8 million).

This deal will boost Nazara’s global presence in the PC and console gaming market.

Curve Games is known for popular titles with over 100 million downloads.

Nazara has been growing by acquiring and investing in gaming and media companies.

According to Tracxn, it has bought 16 companies and invested in 23 others so far.

These moves reflect Nazara’s strategy to expand its reach and capabilities in the global gaming ecosystem.

🔗 Source: YourStory

🧠 Food for thought

1️⃣ Indian gaming companies are expanding globally to compete in a $426 billion market

Nazara’s Rs 247 crore acquisition of UK-based Curve Games represents a strategic move to expand beyond its traditional mobile focus into the PC and console gaming markets.

This acquisition is just one part of Nazara’s aggressive expansion strategy, which has included approximately 16 company acquisitions and investments in 23 companies to bolster its product portfolio 1.

The company’s strategy reflects the broader trajectory of the Indian gaming industry, which is projected to reach $60 billion by 2034, positioning homegrown companies to compete in the global gaming market estimated to reach $426.02 billion by 2029 2 3.

Nazara raised $108 million last year specifically to support its M&A strategy, demonstrating a long-term commitment to growth through strategic acquisitions rather than just organic development 1.

The deal highlights how Indian gaming companies are looking beyond domestic markets to establish themselves as global players, with Nazara’s CEO explicitly stating their mission to build “a global gaming powerhouse from India” 1.

2️⃣ Gaming acquisitions carry significant execution risks despite strategic potential

Microsoft’s historical acquisition pattern provides a cautionary tale for companies like Nazara, with studios like FASA, Digital Anvil, and Lionhead being shuttered despite initial promise and significant investment 4 5.