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Microsoft unveils Copilot agents, premium MS 365 plan in Korea

Microsoft showcase new Copilot agent features and a premium MS 365 plan to Korean businesses as competition in enterprise AI intensifies.

At the event, executive said Korean firms are adopting AI quickly with over 70% of companies use AI, and more than 30% of people use generative AI.

Korea’s AI market could reach US$50 billion by 2032.

Microsoft said it will bring its “Frontier Transformation” approach to Korea, describing AI agents that can act on company data beyond drafting documents and summarizing emails.

It merged consumer and enterprise AI teams, and will launch a US$99 per month MS 365 E7 plan with Copilot and agent management.

🔗 Source: Chosun Daily

🧠 Food for thought

Implications, context, and why it matters.

Microsoft enters South Korea’s government-backed AI buildout

  • Microsoft is joining a South Korean government-backed “sovereign AI” race that seeks a national foundation model, an AI model meant to serve as a base for many applications, built with domestic technology 1.
  • Naver, SK Telecom, and LG AI Research already have large language models, AI systems trained to generate and understand text, built for the Korean market 1.
  • Naver trained HyperClova X on 6,500 times more Korean data than GPT-4, while SK Telecom said A.X 4.0 scored better than OpenAI’s GPT-4o on local benchmarks 1.

Microsoft’s arrival is reshaping local plans

  • Naver and Kakao have faced investor frustration as their shares lagged the market after both said they would not rejoin the government-run sovereign AI foundation model competition once they were dropped from the race 2.
  • Naver has shifted from building a Korea-focused sovereign AI model to selling sovereign AI systems in markets such as Thailand and Saudi Arabia 2.
  • Local firms are also looking abroad for tech and partners, with Naver’s venture arm D2SF, its startup investment unit, backing Rembrand, a North American AI ad tech startup 3.

Recent Microsoft developments

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