Meta’s Threads is closing in on X, formerly known as Twitter, in mobile app usage, according to data from Similarweb.

In June 2025, Threads had 115.1 million daily active users on iOS and Android, reflecting a 127.8% year-over-year growth.

Meanwhile, X reached 132 million daily active users, experiencing a decline of 15.2% compared to the previous year.

The decentralized platform Bluesky also saw notable growth, with a 372.5% year-over-year increase in daily active users, totaling 4.1 million globally in June.

However, Bluesky’s user base remains small compared to Threads and X, with over 37 million registered users according to its own data.

On the web, X maintains a strong lead over Threads and Bluesky in web traffic.

In June, X averaged 145.8 million daily web visits globally, while Threads garnered 6.9 million and Bluesky 5.3 million.

🔗 Source: TechCrunch

🧠 Food for thought

1️⃣ Social platform growth follows established patterns of rapid adoption and volatility

Threads’ 127.8% year-over-year growth mirrors historical patterns seen with other social platforms that experienced meteoric rises.

This rapid growth resembles TikTok’s trajectory from 2016-2018, when it gained approximately 20 million new users monthly to reach 500 million users within just two years of launch 1.

Social media platforms historically demonstrate extreme volatility in user adoption, as evidenced by MySpace and Friendster, which dominated early social media before losing virtually all market share to Facebook by 2012 2.

The data suggests that reaching critical mass quickly is crucial. Facebook grew from representing just 1.5% of the global population in 2008 to 30% by 2019, demonstrating how successful platforms can achieve exponential adoption 2.

While Threads’ growth is impressive, history shows that maintaining this momentum is the real challenge, as even once-dominant platforms can rapidly lose relevance when user preferences shift.

2️⃣ Multi-platform engagement strategy remains critical for social media dominance