Meta said it was introducing three early-stage products for brand marketers. They are Ads Super Burst, which lets advertisers buy large amounts of inventory over a two- to 24-hour window; First Impression Ads, which lets marketers buy the first ad impression a person sees in a session; and Aggregated View Time, a video measurement tool.

Meta said advertisers in India, the Philippines, Taiwan, Japan, and Australia had already used Ads Super Burst.

Meta said Aggregated View Time measures the total viewing time across all videos in a campaign. Its internal research found the metric was a better predictor of outcomes for brand advertisers than single long views.

Meta also has a NewFronts presentation, while the Interactive Advertising Bureau has published an industry framework for measuring attention.

🔗 Source: Meta

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