Meta said on August 20 it launched AI features for small businesses across meta.ai, the Meta AI mobile app, and the Meta AI desktop app.

The tools let businesses connect their Facebook and Instagram accounts, Meta ad campaigns, and Google Workspace apps to analyze performance and automate routine work.

The features can review organic content performance using signals such as reach, saves, shares, comments, and profile visits.

They can also compare publicly available content and engagement patterns from similar brands and assess which ad audiences and creatives perform best.

They can generate documents, spreadsheets, and slide decks using a business’s own information and web information.

On the Meta AI app for Mac, businesses can also share a window with the assistant to get advice based on what is on screen and use built-in dictation across Mac apps.

Recurring tasks can include weekly Instagram performance reports.

Meta said the features are free to use now.

As it expands the service, businesses that want higher usage limits will also be able to access them through Meta One.

🔗 Source: Meta

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