Meta will introduce paid ad-free versions of Facebook and Instagram in the UK in the coming weeks, offering users the option to pay £2.99 (US$3.65) per month for the web or £3.99 (US$4.87) for iOS and Android apps.

UK users over 18 will be notified about the new subscription, which removes ads but keeps a free, ad-supported version available.

Meta, which relies on ads for 97% of its revenue, previously launched a similar subscription in the EU but faced regulatory fines over compliance with digital antitrust rules.

The UK rollout follows discussions with the Information Commissioner’s Office, which supported the move as it shifts Meta away from making targeted ads a condition for using its services.

🔗 Source: The Australian Financial Review

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