Meta has launched its facial recognition tools in the United Kingdom on Mar. 5 to combat impersonation scams and assist users in recovering hacked Facebook or Instagram accounts.

UK public figures will receive in-app notifications to opt into “celeb bait” protection, while all users can use “video selfie verification” for account recovery.

Meta said its facial recognition is only for security features and does not use data for other purposes.

Any facial data generated during the verification or scam prevention processes will be deleted immediately after use.

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