Meta said it is rolling out its AI system for estimating age worldwide to place Instagram accounts it suspects belong to teens under Teen Account protections, even if those users entered an adult birthday.

The protections limit who can contact teens, the content they see, and the time they spend on Meta’s apps. The company said the technology is expanding to more Asia Pacific markets after earlier launches in Australia, the US, the UK, Canada, Brazil, and the European Union.

Meta plans to introduce similar technology on Threads worldwide later this year. In the US, parents will start seeing Instagram notices this month explaining Meta’s age-appropriate protections.

In Australia, Meta said it has begun using Apple’s age-range signal to help assess a user’s age. It continues to support legislation requiring app stores to verify age and obtain parental consent for app downloads.

Apple has published developer materials on age requirements for apps in Australia and documented a Declared Age Range feature for developers.

🔗 Source: Meta