Meta will start using data from user interactions with its AI tools to personalize content and ads on Facebook and Instagram from December 16, 2025.

The change applies only to users of Meta AI, with notifications sent from October 7, 2025, and no option to opt out.

Text and voice chats with Meta AI will be combined with existing data like likes and follows to shape recommendations for content, Reels, and ads.

Meta said sensitive topics such as religion, politics, health, and sexual orientation discussed with AI will not be used for ads.

The rollout will begin globally, excluding the UK, the EU, and South Korea, while Meta AI already has 1 billion monthly users.

🔗 Source: Reuters

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