Meta acquires US-based AI wearable startup

Meta has acquired Limitless, a US-based startup that develops AI-enabled wearable devices.

Limitless will stop selling its Pendant to new customers but will continue supporting current users for at least another year.

Existing Pendant users will now get the Unlimited Plan for free.

Non-Pendant features like Rewind will be discontinued, and updates to regional availability are expected.

Customers must accept new privacy terms to keep using the service, and Limitless has added a feature to export or delete their data.

Financial terms were not disclosed.

🔗 Source: Limitless

🧠 Food for thought

Implications, context, and why it matters.

Meta will add the Limitless team to the Reality Labs wearables group 1, Meta’s augmented and virtual reality hardware division.
Work now centers on AR/AI glasses like Ray-Ban Meta and Oakley Meta, which are co-branded smart glasses 1. Ray-Ban Meta sales rose over 200% in the first half of 2025 2.
The timing aligns with Mark Zuckerberg’s plan for a new creative studio in Reality Labs focused on AI glasses and devices 2.
The company is building “personal superintelligence” 2. PYMNTS is a payments and commerce news outlet 2. It says the model learns from behavior across Facebook, Instagram, WhatsApp and Quest devices 2. Quest is Meta’s VR headset line. Limitless’s AI-enabled Pendant wearable fits that vision.

Limitless now lets customers export their data 3. That creates a chance to serve users who want AI meeting assistants outside Meta’s apps.
Build import tools for Notion (an all-in-one workspace app) and Obsidian (a local-first note-taking app). Also support self-hosted solutions, which are software you run on your own servers.
Limitless’s web and desktop apps offer export features 4. Users can copy transcripts, notes and summaries, which enables automated import pipelines (scripts).
Service ends on December 5, 2025 for users in Brazil, China and the EU 3. It also ends in Israel, South Korea, Turkey and the UK.