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Memory chip shortage impacts smartphone sector: report

A global shortage of memory chips, driven by increased demand from AI applications, has significantly impacted the smartphone industry, according to a report by the International Data Corporation (IDC), a Boston-based technology analysis firm.

IDC estimates that the average smartphone selling price will rise 14% in 2026 to a record US$523 and says manufacturers will no longer be able to make phones costing less than US$100.

The shortage stems from Asian memory chip makers prioritizing supply to AI data centers, reducing availability for consumer electronics.

IDC predicts a 12.9% drop in global smartphone sales in 2026 to 1.12 billion units, the lowest in over a decade.

Stock prices of major memory chip companies like SK Hynix, Samsung, and Micron have hit record highs, with production capacity nearly fully booked, according to the CNN report.

Analysts and tech executives warn the shortage could persist well into 2027 and affect smaller Android-based device makers more than large firms like Apple and Samsung.

🔗 Source: CNN

🧠 Food for thought

Implications, context, and why it matters.

Memory suppliers are changing the rules of the game

  • Recent memory price jumps signal a shift in who sets terms across phones and consumer electronics 1.
  • Suppliers such as Samsung and SK Hynix are stepping back from long, fixed-price deals 2.
  • New contracts run quarterly or monthly with post-settlement clauses that reprice shipments after delivery to track market rates 3.
  • That structure moves pricing risk onto device makers in smartphones and PCs 2.
  • Apple has locked in fixed prices only through the first half of 2026, so the iPhone 18 could face further increases later in the year 3.

The memory crunch is creating a new class of winners and losers

  • Tight supply, driven by AI data center demand, is likely to reshape smartphone competition beyond higher prices.
  • A long run of cheaper premium features may stall as brands raise handset prices or trim RAM (random-access memory) 4.
  • Deep-pocketed firms like Apple and Samsung can secure volume and handle higher component costs in phones and PCs 4.
  • Smaller Android-based manufacturers often lack the same bargaining power, so they may pass increases to consumers and lose share 4.
  • The market could tilt toward fewer choices, while devices cost more without clear gains for the average person 4.

Recent Samsung developments

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