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Melania’s memecoin causes 48% drop in Trump crypto token

President-elect Donald Trump’s memecoin, $Trump, has dropped as much as 48% in price on the news that Melania Trump appears to have launched her own memecoin, $Melania.

The launch, announced on Jan. 19 through posts on Truth Social and X, quickly reached a fully diluted valuation of US$5.69 billion.

$Trump’s price fell from US$73 to US$38 before slightly recovering to US$52.

$Melania was launched by MKT World, LLC, a company formed by Melania Trump for business activities including NFT sales.

Both tokens share design elements, but differ in token allocation and vesting periods.

Market reactions have been strong, with some questioning the decision to launch two similar tokens.

Recent memecoin developments

Timeline
20-Jan-2025 🚀 Trader profits $90m in Trump memecoin surge
  • Trader made $90M from Trump memecoin launch
  • Exchanged 1.09M USDC for 5.7M Trump tokens
20-Jan-2025 🚀 Memecoin app Moonshot tops US finance apps amid $Trump surge
  • Moonshot tops US finance apps on Apple Store
  • $Trump token’s value exceeds $30 billion

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