Chinese food delivery giant Meituan is reportedly planning to expand its Keeta brand across the Middle East and North Africa.

Keeta launched in Al-Kharj, Saudi Arabia, in September and has since expanded to Riyadh.

The company aims to enter Dammam and Jeddah by the end of the year.

Plans include launching services in Mecca and Medina in January 2025, targeting to cover 80% of Saudi Arabia by July 2025, as stated by a source.

Meituan also intends to extend its services to other Middle Eastern countries such as the United Arab Emirates and Bahrain.

Jordan is also on the expansion list due to the existing customer service operations there, according to a source.

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