The growing use of AI-generated posts is reshaping LinkedIn, a platform traditionally known for professional networking.

Tools like ChatGPT and Google’s Gemini have significantly increased automated content, over half of long-form LinkedIn posts are now created using AI, according to Originality AI.

An analysis of nearly 8,800 posts from 2018 to 2024 revealed that post lengths have increased by 107% since ChatGPT’s debut in late 2022.

However, these AI-generated posts garner only half the engagement of user-written content.