LG plans to double sales in Brazil, India, Saudi Arabia by 2030

LG Electronics aims to double sales in Brazil, India, and Saudi Arabia by 2030, according to a company announcement.

The company reported that its combined revenue in these markets reached 6.2 trillion won (US$4.3 billion) last year.

LG plans to expand local production in Brazil, including a nearly completed plant in Parana, set to start operations this year, with a focus on locally tailored and premium products.

The new facility will also serve export needs supporting expansion into South America.

In India, LG intends to boost market share through products designed for local conditions.

In Saudi Arabia, the company continues partnerships with local firms. The strategy reflects LG’s focus on emerging markets for long-term growth and diversification.

🔗 Source: The Korea Times

🧠 Food for thought

Implications, context, and why it matters.

LG’s emerging market bet is tailored to bypass local barriers

In Brazil, LG is building a new R$1.5 billion (about $200 million) plant to make more mid-range refrigerators locally after imports kept its lineup narrow 1.
Local output also helps LG comply with Brazil’s new energy-efficiency rules that had limited which models it could sell 1.
In Saudi Arabia, LG is lining up expansion with Vision 2030 giga-projects, large government-backed developments such as NEOM, which are lifting demand from new housing 2.
Strict efficiency rules are also speeding up replacement cycles, especially for air conditioners and other HVAC (heating, ventilation, and air conditioning) systems 2.

Localization in emerging markets supports a different battle in the US

The push supports LG’s plan to raise B2B revenue to around 45% of total revenue by 2030, up from about 27% in 2021 3.
In Brazil, local manufacturing can cut exposure to import tariffs on finished appliances 4. In the U.S., LG uses domestic production to break into the B2B builder channel, which sells to homebuilders and large housing developments where on-time delivery matters more than features 5.
LG is still behind in that market, with ~8% share compared with GE’s ~30% 5.
Together, the moves aim for volume in faster-growing regions while setting up the capacity needed for higher-margin B2B deals in developed markets, which can also reduce risk from geopolitical shifts such as potential U.S. tariffs 6.