Lazada has partnered with Gmarket to offer 20 million products from South Korean sellers to shoppers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam, starting September 29.

Gmarket is a leading South Korean ecommerce marketplace; this partnership follows a joint venture between Shinsegae Group and Alibaba Group to help Korean sellers expand internationally.

The collaboration will allow Southeast Asian customers to access a broader range of Korean goods, including brands such as Sulwahsoo, d’Alba, Mediheal, COSRX, Skinfood, and Laneige.

Lazada said customers will have localized product listings, cross-border delivery, and after-sales service managed jointly with Gmarket.

Momentum Works estimates that brand-driven sales make up less than 30% of Southeast Asia’s ecommerce, compared to over 50% in China.

Lazada’s virtual mall, LazMall, recorded nearly 30% year-on-year growth in average order value during its recent 9.9 sale, according to the company.

🔗 Source: Lazada

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