SEA is the new Singles’ Day battleground as lustre fades in China

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SEA is the new Singles’ Day battleground as lustre fades in China

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Southeast Asia is emerging as a key market for the Singles’ Day shopping festival with promotions on apps and social media amid a fading appeal in China.

The TikTok Shop’s Double 11 logo appears on the ride-hailing app Grab, while Lazada has also become a trending topic due to its promotional efforts in Thailand.

Singles’ Day shopping festival originated with Alibaba’s Taobao 15 years ago in China.

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