Musinsa will form a joint venture in China with Anta Sports, pending regulatory approval next month.

The Korean company will hold a 60% stake, while Chinese sportswear firm Anta Sports will own 40%.

The new entity, Musinsa China, will handle online and offline expansion of Musinsa’s private label Musinsa Standard.

It will also oversee the launch of Musinsa’s physical retail stores in China, with Anta providing strategic and financial oversight.

Musinsa said the partnership will strengthen its presence in China and help Korean designer brands enter the market.

🔗 Source: The Korea Times