Japan's Metaplanet buys 797 bitcoins, holdings reach $1.64b

Japanese investment firm Metaplanet has purchased 797 BTC for around US$93.6 million, announced on July 14, 2025.

This acquisition was made at an average price of US$117,451 per bitcoin. It has increased the company’s total holdings to 16,352 BTC, acquired for $1.64 billion.

Metaplanet, which is publicly listed in Japan, has transitioned from hotel management to bitcoin-related operations.

It is now the fifth-largest publicly traded corporate holder of bitcoin, according to data from bitcointreasuries.net.

This ranking follows firms such as Strategy and Riot Platforms.

The company aims to hold over 210,000 BTC by the end of 2027.

Metaplanet reported an increase in its bitcoin-driven operations. Second-quarter revenue reached 1.1 billion yen (US$7.6 million), a 42.4% rise compared to the same period last year.

🔗 Source: The Block

🧠 Food for thought

1️⃣ Corporate finance evolution: the rise of Bitcoin treasury companies

Metaplanet exemplifies a significant shift in corporate strategy, having completely pivoted from hotel management to becoming a dedicated Bitcoin treasury firm last year.

The company now ranks as the world’s fifth-largest publicly traded corporate Bitcoin holder with 16,352 BTC worth $1.64 billion, illustrating how quickly dedicated Bitcoin accumulation strategies can scale 1.

This transformation reflects a broader trend, with the total number of companies holding Bitcoin reaching 250 as of July 2025, including 26 companies that began holding Bitcoin just in June 2025 1.

Companies are increasingly viewing Bitcoin as more than a speculative investment. It’s becoming a strategic asset for hedging against inflation, currency devaluation, and macroeconomic shocks due to its fixed supply of 21 million coins and growing liquidity 1.

Strategy, the leading corporate Bitcoin holder with 597,325 BTC (approximately $65 billion), now boasts the 11th largest corporate treasury in the U.S., demonstrating how significant Bitcoin holdings have become in corporate finance 2.