Japan's Metaplanet buys 775 bitcoins, total holdings hit $2.2b

Metaplanet, a Japanese bitcoin treasury firm, has purchased an additional 775 bitcoins for about US$93 million, bringing its total holdings to 18,888 bitcoins valued at roughly US$2.2 billion.

The firm said the latest purchase was made at an average price of US$120,006 per bitcoin.

Metaplanet began its bitcoin-focused strategy in April 2024 and now ranks seventh globally for corporate bitcoin holdings, according to Bitcointreasuries data.

The company reported Q2 revenue of 1.2 billion yen (US$8.4 million), up 41% from the previous quarter, and net income of 11.1 billion yen (US$75.1 million), reversing a loss in Q1.

Metaplanet’s stock closed down 8.6% at 866 yen on Friday, but rose 0.6% by midday August 18, 2025, in Japan.

Bitcoin traded at US$115,305 as of early August 18, 2025, down 2.1% in the past 24 hours.

🔗 Source: The Block

🧠 Food for thought

1️⃣ Hotel company’s dramatic pivot illustrates corporate reinvention through Bitcoin

Metaplanet’s journey represents a significant corporate transformation in the crypto treasury space, evolving from a traditional Japanese hotel operator founded in 1999 to a Bitcoin-focused investment firm1.

The company originally specialized in hotel development and operations but has restructured to operate two distinct divisions: Hotel and Bitcoin, while also offering consulting services for Bitcoin adoption2.

This pivot shows how established businesses can redefine their value proposition by embracing cryptocurrency strategies, moving from hospitality real estate to digital asset accumulation.

The transformation appears successful so far, with Metaplanet reporting strong second-quarter earnings of 1.2 billion yen in revenue, up 41% quarter-on-quarter, largely driven by their Bitcoin treasury operations.

2️⃣ Corporate Bitcoin adoption creates new competitive landscape among treasury companies

Metaplanet’s 18,888 BTC holdings place it seventh globally among Bitcoin treasury companies, but this still represents a fraction compared to leaders like MicroStrategy’s massive 628,946 BTC position worth over $73 billion3.

Over 160 firms globally now hold Bitcoin on their balance sheets, including 90 companies in the United States, creating a new category of corporate competition based on digital asset accumulation4.