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Japan, US discuss $13b display plant with Japan Display: sources

Tokyo and Washington are discussing building a display factory in the US with Japan Display as part of Japan’s planned US$550 billion investment package, sources told Reuters.

Japan Display, was once the primary screen supplier for Apple’s iPhones and has struggled after Apple shifted to OLED and Chinese price competition.

The display project is among several US-Japan deals under discussion. Nikkei Asia reported the plan could be worth about US$13 billion.

The Japanese government invested over 460 billion yen (US$2.89 billion) in Japan Display and exited last year after losing about a third of its investment.

Japan Display declined to comment and its shares jumped about 80%, valuing the company at roughly 190 billion yen (US$1.19 billion).

🔗 Source: Reuters

🧠 Food for thought

Implications, context, and why it matters.

Japan Display’s struggles mask a strategic pivot to automotive displays

  • By 2019, the company faced a fifth straight annual net loss. It blamed part of the slide on weaker-than-expected iPhone demand after Apple’s iPhone XR launch 1.
  • Japan Display, also known as JDI, started moving away from smartphones toward automotive displays, where it expected steadier growth 2.
  • The shift includes eLEAP OLED displays for cars. JDI says they deliver higher brightness plus longer life than conventional OLED panels 3.

The proposed US factory ties to US-Japan supply-chain concerns, but the display technology is unclear

  • The proposed US plant fits US and Japanese efforts to reduce dependence on China for display production. Counterpoint forecasts China’s share of global display capacity will rise from 68% in 2023 to 75% in 2028 [News Article].
  • Nikkei Asia put the plan at about US$13 billion. Public details do not name the target technology such as LCD, OLED, or MicroLED [News Article].
  • Rivals are also chasing in-car screens. MicroLED-Info says Tianma unveiled an automotive MicroLED head-up display (HUD) that claims 10,000 nits brightness, plus a transparent MicroLED panel aimed at digital side mirrors, not an HUD 4.

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