Israeli mobility startup CaPow, founded in 2018 and located in Be’er Sheva, is integrating AI into its operations, especially in HR.

Ilana Ginzburg Vaknin, head of HR, said AI tools are used for CV screening, data analysis, and engagement metrics. AI handles repetitive administrative tasks, allowing the HR team to focus on strategic growth.

No roles have been replaced, as creativity and leadership remain human-led.

The company is in its series A funding stage with US$23 million raised and currently employs 35 people, with three open positions.

The company aims to grow strategically, targeting the US market while keeping R&D in Israel.

🔗 Source: Calcalist

🧠 Food for thought

1️⃣ HR transformation shows gap between AI adoption and implementation strategy

Israeli HR leaders like CaPow’s Ilana Ginzburg are part of a broader trend where AI is rapidly changing HR functions from administrative to strategic roles.

This shift is happening quickly, with Microsoft and LinkedIn’s Work Trend Index showing 75% of knowledge workers globally now using AI tools, and 46% having adopted them within just the last six months 1.

Despite this rapid adoption, there’s a significant strategic disconnect: while 79% of business leaders consider AI crucial for competitiveness, 60% lack a clear implementation strategy for these technologies 1.

This gap creates a challenging dynamic where HR departments are expected to leverage AI while their organizations haven’t developed comprehensive frameworks for its use, leading to the rise of “Bring Your Own AI” culture where 78% of users employ personal AI tools rather than company-provided solutions 1.

The experience at companies like CaPow demonstrates how HR professionals are independently adapting to use AI for tasks like recruitment screening and data analysis, often ahead of formal organizational strategies.

2️⃣ Israeli tech sector faces unique AI workforce challenges amid security concerns

Israeli tech companies are navigating a complex landscape where AI skills have become the most critical competency while simultaneously managing workforce challenges unique to their region.

A survey by Afeka College revealed that 55% of Israeli hi-tech managers now rank AI skills as their top priority for employees 2.