Israeli startup PrettyDamnQuick (PDQ) has raised US$25 million in series A funding led by PeakSpan Capital, with participation from previous investors Moneta Ventures and Tlv Partners.

With US$38 million in total funding since its inception in 2021, PDQ focuses on enhancing ecommerce checkout processes by addressing cart abandonment, which affects approximately 70% of online shoppers.

The platform offers  medium-sized businesses with personalized checkout experiences, enabling them to compete with larger ecommerce companies such as Amazon.

PDQ’s system integrates with various ecommerce platforms including Shopify, Salesforce Commerce, WooCommerce, and Adobe Commerce.

By optimizing delivery estimates and providing tailored incentives, PDQ seeks to make checkout experiences more transparent.