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Israeli creator tool startup StreamElements in buyer talks

StreamElements, which makes monetization and production tools for livestream creators, said on X that it is in advanced talks with potential buyers as it tries to avoid a possible collapse.

The company said the discussions are positive and that it plans to share more updates soon, after several rounds of layoffs in recent years.

Founded in 2017 by Or Perry, Doron Nir, Gil Hirsch, and Reem Sherman, StreamElements raised US$100 million in 2021 from investors including SoftBank Vision Fund 2 and PayPal, bringing total funding to about US$111 million.

🔗 Source: Calcalist

🧠 Food for thought

Implications, context, and why it matters.

StreamElements follows a wider pattern among some SoftBank-backed Israeli startups

  • StreamElements joins other SoftBank-backed Israeli companies that made deep cuts, including Cybereason, a cybersecurity company, and RapidAPI, an application programming interface (API) marketplace 1.
  • Cybereason went through a similar crisis and lost about 90% of its value during the same broader downturn 2.
  • The search for a buyer came after at least three layoff rounds, including a cut of more than 35% that eliminated 60 of 160 jobs 3.

A warning on “default dead” startups and little time before cash runs out

  • StreamElements fits the idea of a “default dead” startup, meaning its cash can run out before it reaches profitability unless it raises more money or makes big changes 4.
  • Investors and startup advisors often urge companies to keep 12 to 18 months of cash runway, or the time they can operate before the money ends. Less than six months is widely seen as danger territory 4.
  • The case captures a problem for venture-backed startups. Investors can press teams to spend hard on growth, and that approach can unravel fast when markets shift or sales miss targets 5.
  • A forced sale is often the last option when cash gets low and choices fade. Running out of money is the second most common reason startups fail 5.

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