Alta, an Israeli AI company focused on sales and revenue operations, has launched after securing US$7 million in seed funding.

The round was led by Entrée Capital and Target Global, with participation from industry figures like Ben Lang and former Salesforce executive Gavin Patterson.

Founded in 2023, Alta aims to enhance sales and revenue management using AI-powered virtual agents that automate tasks such as lead research, data analysis, and personalized outreach.

Alta’s AI agents, Katie and Luna, assist sales teams by handling routine tasks while integrating with over 50 tools, including CRM and ERP systems.

The company has attracted interest from Fortune 500 firms and small to medium-sized businesses.

With the new funding, Alta plans to expand its offerings and further integrate its technology into enterprise sales and marketing systems.