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Thai insurtech firm nets $60m to grow business in Thailand, Indonesia
Roojai, a Thailand-based digital insurer, has raised US$60 million in a series C round co-led by Apis Partners and Asia Partners.
Existing backers HDI International, Primary Group, and the International Finance Corporation also joined the funding.
The company plans to use the new funds to expand in Thailand, accelerate its Indonesian operations, and pursue strategic acquisitions.
Founded in 2015, Roojai offers direct-to-consumer motor, health, personal accident, and travel insurance online.
Roojai previously acquired Lifepal, an insurance comparison site in Indonesia, and rebranded Thailand’s FWD General Insurance after a 2023 acquisition.
Apis Partners is a UK-based private equity firm focused on financial services and technology, while Asia Partners invests in high-growth companies across Asia.
Avendus Capital acted as Roojai’s financial adviser for the deal.
🔗 Source: Roojai
🧠 Food for thought
Implications, context, and why it matters.
E-commerce and fintech platforms can test embedded insurance with Roojai
- Omise integration brings PromptPay (Thailand’s real-time payments rail), Rabbit LINE Pay and TrueMoney Wallet (popular Thai e-wallets) into checkout flows 5. It also supports tokenization (storing credentials as secure tokens) for recurring payments, so platforms can offer insurance at purchase through payment APIs 5.
- The company uses Salesforce Heroku (a cloud platform for building and running apps) for MyAccount self-service and real-time transactions, which simplifies partner plug-ins 6. Expansion into Indonesia and tech built to scale support regional embedded tie-ups as new capital speeds operations there 6.
Recent Roojai developments
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