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Instagram considers separate Reels app

Instagram is considering a standalone app for Reels, its short-form video feature, according to a report by The Information.

The discussion reportedly took place during internal meetings led by Adam Mosseri, head of Instagram.

The Meta-owned platform aims to attract users amid uncertainty regarding TikTok’s future in the United States.

This potential app seeks to replicate TikTok’s video-scrolling experience, the report suggests.

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