Passionfroot, a Berlin-based startup that connects business-to-business (B2B) creators with brands, has raised US$15 million in a series A round led by Insight Partners to expand in the US and Brazil.

Co-founder and chief executive Jen Phan is moving to New York as the company opens offices there and in São Paulo.

Existing investors Creandum, Supernode Global, and s16vc also joined the round, bringing Passionfroot’s total funding to more than US$21 million.

Founded in 2022, the company initially focused on tools to help creators manage administrative work and brand partnerships, and raised US$3.8 million in seed funding in October 2024.

Passionfroot said it launched Zest after that round.

The AI agent helps brands plan campaigns, find creators, send outreach, manage deliverables, and measure performance.

The company said revenue grew 13x over the past year.

Passionfroot said it has signed clients including ElevenLabs, Figma, Replit, Framer, and Gamma.

🔗 Source: TechCrunch