Tired of ads? Enjoy an ad-free experience by signing up.
👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.
🧔‍♂️ A friendly human may check it before it goes live. More news here

Indonesian SaaS firm Mekari buys social commerce platform Desty

Mekari, a software as a service provider based in Indonesia, has acquired Desty, an omnichannel commerce platform that helps merchants manage cross-channel sales.

The deal will allow Mekari to integrate Desty’s inventory, order, and customer management tools with its existing financial, HR, and operational software.

Mekari serves over 35,000 businesses and offers products for HR, payroll, accounting, CRM, and expense management.

Desty, launched in 2021, enables retailers to manage online and offline sales channels through one system.

Both companies are backed by East Ventures.

Financial details of the acquisition were not disclosed.

🔗 Source: East Ventures


🧠 Food for thought

1️⃣ Indonesian SaaS consolidation reflects rapid market growth

Mekari’s acquisition of Desty comes at a time when Indonesia’s SaaS market is experiencing significant expansion and maturation.

The Indonesian SaaS market is projected to grow from $1.36 billion in 2025 to $2.11 billion by 2030, representing a 9.11% compound annual growth rate2. This growth has been accelerated by government mandates, with SaaS penetration in public entities increasing by 30% due to new cloud regulations2.

For Mekari, which already generates $126 million in annual revenue and serves over 1 million users3, acquiring Desty represents a strategic move to capture more of this expanding market through horizontal integration.

The timing aligns with broader consolidation patterns in growing SaaS markets, where established players like Mekari acquire specialized solutions to create more comprehensive platforms rather than building capabilities from scratch.

2️⃣ Omnichannel commerce has shifted from competitive advantage to business necessity

The acquisition reflects the retail industry’s fundamental shift toward integrated commerce operations, where managing multiple sales channels has become essential rather than optional.

Mobile commerce alone is projected to account for 62% of total e-commerce by 2027, while retailers with advanced digital capabilities are experiencing 3.3 times higher revenue growth compared to their less digitally-enabled competitors45.

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.