Online spending on food and beverages in Indonesia reached 212.2 trillion rupiah (US$12.90 billion) in 2024, according to We Are Social.

Food purchases accounted for 177.7 trillion rupiah (US$10.81 billion), while beverage spending amounted to 34.5 trillion rupiah (US$2.1 billion).

Online food and beverage transactions were the largest e-commerce category, surpassing electronics and fashion.

The food delivery segment generated 88.9 trillion rupiah (US$5.41 billion), with GrabFood leading at 47%, followed by GoFood at 35% and ShopeeFood at 18%.

ShopeeFood saw strong growth through Shopee’s platform, surpassing Foodpanda in Thailand.

GoFood’s best-selling item was chicken rice for the sixth consecutive year, with iced Americano, chicken dishes, and seblak (Sundanese savory and spicy dish) expected to rise in popularity in 2025.