KinderCastle, Indonesia’s largest tech-enabled childcare platform, achieved over US$1 million in annual recurring revenue (ARR) within less than a year, according to its CEO and co-founder.

Currently, only about 0.1% of Indonesians are using daycare services, Antoni Lewa said in his LinkedIn post.

“It’s a chicken-and-egg problem,” he said.

“One: parents don’t want to enroll their kids because there are no trusted providers. Two: providers don’t want to invest because there aren’t enough customers.”