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Indonesia expands child safety rule to ecommerce, fintech
Indonesia’s Ministry of Communication and Digital said its child protection rule for electronic systems, PP Tunas, also covers ecommerce, fintech, banks, and search engines.
It includes other digital services likely to be used by children.
The rule applies to public and private electronic system operators.
It is not limited to eight major social and video platforms often tied to the policy, said Mediodecci Lustarini, a ministry official.
Covered services must assess risk across seven areas, including contact, content, consumer exploitation, data security, addiction, and children’s mental and physical health.
Adult-only services can be exempt if they document strict age checks under Ministerial Decree No. 142 of 2025.
🔗 Source: Bisnis Indonesia
🧠 Food for thought
Implications, context, and why it matters.
Indonesia’s child safety rule carries penalties and a wide reach
- PP Tunas followed alarming figures, including more than 5.5 million documented cases of child sexual abuse material in Indonesia from 2021 to 2024 1.
- Digital service operators covered by the rule must complete a self-assessment of their risk profile within three months 2.
- Missing that deadline can bring written warnings, fines, a temporary suspension, or a full service block in Indonesia 3, 4.
- The government has already acted, issuing a formal warning to Google over YouTube after it failed to meet initial requirements 2, 5.
Fast implementation leaves many digital firms with open questions
- Officials labeled eight platforms as “high-risk” before the self-assessment deadline, fueling concern over due process and possible overreach 6.
- That early move could extend to games, social media, ecommerce, online lending, buy now, pay later services, and interactive livestreaming as profiling expands beyond the first group 6.
- Companies in those sectors now need to review product design, data handling, and privacy policies to meet the new rules 4.
- The government brushed aside industry objections and passed the rule on the grounds that child safety outweighed market concerns 1.
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