India’s ShareChat has launched its first Southeast Asia AI Centre of Excellence in Singapore, its third international facility after the US and UK.

The center focuses on enhancing AI models for personalized content, ad targeting, and authenticity in user-generated material.

Over the next three years, ShareChat plans to build a 30-member team in Singapore, leveraging local AI talent and infrastructure.

Led by CTO Nitin Jain, formerly with TikTok and Gojek, the center will improve content discovery and recommendations.

ShareChat aims to collaborate with Singaporean agencies and institutions to foster AI talent development and global knowledge exchange.