Bengaluru-based Arteria Technologies has raised 100 crore rupee (US$11.7 million) in series B funding from ICICI Venture.

The round includes both primary and secondary investments.

The capital will be used to enter new markets, strengthen its workforce, and enhance AI-driven products.

Founded in 2010, Arteria provides digital solutions for managing enterprise supply chains.

It also offers embedded financing to improve capital flow for suppliers and distributors.

The company works with over 100 large enterprises across FMCG, automotive, building materials, and process manufacturing sectors.

🔗 Source: YourStory

🧠 Food for thought

1️⃣ SaaS supply chain management market undergoing explosive growth

Arteria’s Rs 100 crore funding occurs in a rapidly expanding market that’s projected to grow from approximately USD 20 billion in 2024 to nearly USD 70 billion by 2034, representing a CAGR of 12.5% 1.

Some research estimates are even more aggressive, suggesting the market could reach USD 82.81 billion by 2032 2.

This growth is driven by fundamental business needs, specifically the increasing complexity of global supply chains and the demand for enhanced visibility across operations 1.

The pandemic significantly accelerated this trend, with the market having generated $7.3 billion in 2020 and now projected to reach four times that value within a decade 3.

For context, North America currently holds the largest market share at 40%, followed by Europe at 30%, while Asia-Pacific represents the fastest-growing region with a projected CAGR of 15% 1.

2️⃣ AI integration becoming table stakes in supply chain SaaS offerings

Arteria’s emphasis on “AI-led product innovation” aligns with an industry-wide transformation where artificial intelligence is rapidly becoming essential rather than optional.