Snack brand Let’s Try, based in Delhi NCR, has raised US$2.5 million in pre-series A funding led by SWC Global, with participation from Wipro Consumer, 100Unicorns, Venture Catalysts, and boAt’s Aman Gupta.

The company plans to use the funds to expand its distribution across Tier I, II, and III cities.

It will also strengthen its supply chain operations and launch new product varieties, alongside investing in online and offline brand initiatives.

Let’s Try previously raised funds from Wipro Consumer Care – Ventures and grew its annualized revenue run rate from 1 crore rupees (US$116,222) to 120 crore rupees (US$14 million) in three years.

🔗 Source: Inc42

🧠 Food for thought

1️⃣ India’s healthy snacking sector is amid explosive growth with regional ambitions

Let’s Try’s funding reflects a broader market expansion in India’s healthy snacking sector, which is projected to grow from $2.67 billion in 2024 to $4.95 billion by 2032, representing a consistent 8.03% CAGR 1.

This rapid growth mirrors Let’s Try’s own trajectory from ₹1 crore to ₹120 crore in annualized revenue in just three years, demonstrating the scalability potential in this category.

The timing is strategic as Indian consumers increasingly seek alternatives to traditional snacks, with research showing that 94% of participants believe snack brands should offer more health-conscious options 2.

Let’s Try’s expansion into Tier II and III cities targets a critical growth opportunity, as improved distribution networks are making healthy snacks accessible beyond metropolitan areas, creating new consumer markets across India 1.

2️⃣ Manufacturing capabilities becoming a decisive competitive advantage

Let’s Try’s emphasis on in-house manufacturing represents a strategic advantage in the increasingly competitive healthy snacks market where quality control and innovation flexibility are critical differentiators.

This manufacturing-focused approach mirrors successful strategies from other healthy snack startups like ToBeHealthy, which also highlighted in-house production capabilities as essential for broadening their product range while maintaining quality standards 3.

The company’s ability to scale from ₹1 crore to ₹120 crore while maintaining production control suggests operational efficiency that larger competitors like Wipro Consumer Care – now an investor – likely find valuable.

This manufacturing focus is particularly important as the Indian snacks market shifts from unorganized to organized sectors between 2018-2024, creating higher quality expectations among consumers 3.