Mumbai-based fruit and vegetable delivery startup Pluckk is raising INR 85 crore (US$10 million) in its series A round from Euro Gulf Investment.

Regulatory filings show the board approved issuing 3,023 compulsorily convertible preference shares (CCPS) at a face value of 10 rupee (US$0.12), with a premium of 2.81 lakh rupee (US$3,278) each on Mar. 11.

The funds will support growth initiatives and repay inter-corporate deposits (ICDs).

Founded in 2021 by Prateek Gupta, Pluckk offers over 400 products across essentials, exotics, hydroponics, and ready-to-use mixes.

It operates in Mumbai, Delhi, and Bengaluru, selling via its app and platforms like Amazon, Swiggy, and Zepto.

In 2023, it secured undisclosed funding from Bollywood actor Kareena Kapoor Khan. In September 2024, Pluckk acquired D2C nutrition brand Upnourish for US$1.4 million to strengthen its nutrition segment.