Moxie, a direct-to-consumer haircare brand based in India, has raised US$15 million in a funding round led by Bessemer Venture Partners.

Existing investors Fireside Ventures and several angels also joined the round, alongside new backers.

The company plans to use most of the funds for research and development, and will also expand its team and distribution through modern trade, salon partnerships, and quick commerce channels.

Moxie currently offers 19 haircare products, including shampoos, conditioners, and styling items.

Founded in 2023 by Nikita Khanna and Anmol Ahlawat, Moxie said it reached 100 crore rupees (US$11 million) in annual recurring revenue by November 2025.

🔗 Source: YourStory