Indian casual gaming company Gamezop has announced its expansion into the Middle East with a wholly-owned subsidiary in Bahrain.

The firm is investing US$4 million to scale operations, hire local talent, and explore potential acquisitions in the region.

Founded in 2016 and headquartered in Gurgaon, Gamezop aims to onboard 1,000 new apps in the Middle East.

The company is targeting an additional US$5–6 million in revenue within 18 months.

Currently, Gamezop supports over 9,000 apps across 70 countries, providing casual games without the need for hosting or management through a plug-and-play model.

🔗 Source: Gamezop

🧠 Food for thought

1️⃣ The Middle East represents a strategic frontier in the global gaming expansion race

Bahrain stands out as the second fastest-growing gaming market in the Gulf Cooperation Council region, trailing only Saudi Arabia, making it a logical entry point for companies like Gamezop 1.

The broader Middle East and North Africa (MENA) region is emerging as the world’s fastest-growing gaming market with a compound annual growth rate of 12-15%, creating significant opportunities for companies that can navigate this rapidly expanding ecosystem.

This regional growth is fueled by a young, tech-savvy population that shows particular enthusiasm for mobile gaming formats, which aligns perfectly with Gamezop’s business model of integrating casual games into existing apps 1.

Major technology companies have already recognized this potential, with AWS and Tencent making significant investments in cloud services infrastructure that supports digital entertainment platforms 1.

The cultural perception of gaming in the MENA region has evolved significantly, with game development increasingly respected as a legitimate profession, creating a more supportive environment for companies in this space 1.

2️⃣ Bahrain’s digital transformation offers distinct advantages for tech investments

Bahrain ranks first in the MENA region for ICT readiness and offers compelling business incentives including 100% foreign ownership and 0% corporate tax, making it particularly attractive for technology companies seeking regional expansion 2.

The country’s “cloud-first” policy has contributed to regional cloud traffic growing at an impressive 41% year-over-year rate, creating robust digital infrastructure that supports content delivery businesses like Gamezop 2.