Rusk Media, a digital entertainment startup based in Delhi, is set to raise approximately US$8.5 million in a Series B funding round. The funding is led by Woori Venture Partners, according to regulatory filings dated Mar.3, 2025.

The funding will include 11,663 Series B compulsorily convertible preference shares (CCPS) with a face value of US$0.11 and a premium of US$726.78.

Founded in 2019 by Mayank Yadav, Rusk Media aims to use the funds for business expansion and to meet working capital needs.

The company creates digital content for Gen Z audiences through brands like “Alright!”, “Playground,” and “LIT.” It generates over 1 billion monthly views and boasts a subscriber base of more than 20 million across social media and video-on-demand platforms, including Amazon miniTV, JioCinema, and JioHostar.

This funding follows Rusk Media’s previous US$9.5 million extended Series A round in 2022, led by DAOL Investment and Audacity Ventures.

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