Indian beauty brand Innovist, the parent company of Bare Anatomy and Chemist at Play, has raised 136 crore rupees (around US$15.8 million) in a series B funding round.

The round was led by ICICI Venture through its IVen Amplifi fund, with participation from Mirabilis Investment Trust, Niveshaay Investment, and existing investor Sauce.vc. It included both primary and secondary transactions.

Early investor Accel exited the startup through the secondary portion, though the breakdown was not disclosed.

The company plans to use the funds for product innovation, market expansion, and team growth.

Founded in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist offers science-backed personal care products under brands like Bare Anatomy, Chemist at Play, SunScoop, and Vinci Botanicals.

It recently reported revenue exceeding 300 crore rupees (US$34.92 million) for FY25.