Trupeer AI, an AI video platform based in Bengaluru, has raised US$3 million in seed funding.

The investment round was led by RTP Global, with additional contributions from Salesforce Ventures and angel investors.

Co-founded by Shivali Goyal and Pritish Gupta, Trupeer AI simplifies the creation of tutorial and training videos using AI.

The platform converts raw screen recordings into videos that include AI-generated voice-overs, scripts, animations, and customizable branding.

These videos are used for internal training, sales demonstrations, product marketing, and customer education.

The newly acquired funding will support Trupeer’s global expansion, focusing on product development, engineering, and marketing initiatives.

🔗 Source: The Economic Times

🧠 Food for thought

1️⃣ AI video creation addresses costly digital adoption challenges

Digital adoption has become increasingly challenging for organizations, with inadequate training consistently ranking as a top barrier to successful software implementation 1.

Companies report that poor training often leads to underutilization of software and increased support requests, directly impacting productivity and ROI 2.

Trupeer’s focus on simplifying software communication through AI-generated tutorial videos addresses a specific pain point in the enterprise software market, where traditional training methods struggle to keep pace with rapidly evolving tools.

Organizations typically face significant costs when employees can’t effectively use new software, with studies showing that insufficient training resources lead to poor user engagement and higher support ticket volumes 3.

By automating the creation of contextual training materials, Trupeer is targeting a problem that affects virtually every organization implementing new software systems.

2️⃣ AI video marketing sees dramatic growth amid production efficiency gains

AI video usage in marketing has surged from 18% to 41% adoption among brands, demonstrating the rapidly growing market Trupeer is entering 4.