Hyundai Motor’s market capitalization exceeded 100 trillion won (US$67.7 billion) for the first time since its listing in 1974, driven by advances in robotics and autonomous driving.

The company’s shares rose 3.44% early this year to 496,500 won (US$336), reaching a market cap of about 101.7 trillion won (US$68.8 billion).

The surge followed Hyundai’s presentation at CES 2026, where its affiliate Boston Dynamics showcased the humanoid robot Atlas with a clear commercialization roadmap.

The company also appointed Park Min-woo, a former Tesla and Nvidia executive, as head of its autonomous driving division, boosting investor confidence.

Analysts note Hyundai is increasingly viewed as an AI platform company, comparable to Tesla and Chinese EV makers like Xpeng and BYD.

However, some caution that delays in deploying robotics facilities or autonomous vehicle software could impact future share performance.

Hyundai plans to open a robot training center in the US and deploy Atlas in workplaces by 2028.

🔗 Source: Chosunbiz