Huawei and SAIC (Shanghai Automotive Industry Corporation) have finalized plans to launch a new joint EV brand, provisionally named “Shang-Jie.”

The brand will operate under SAIC’s registered trademarks and incorporate Huawei’s Smart Car Selection strategy.

Huawei will provide carmakers with intelligent car technology and also help define vehicle design and sell them through Huawei’s retail channels.

Shang-Jie aims to appeal to younger consumers. It differentiates itself from other EV brands under the Huawei Smart Selection ecosystem.

The expected pricing will range from 170,000 yuan (around US$25,000) to 180,000 yuan (US$26,000), with some higher-end models priced up to 250,000 yuan (US$36,000). The brand seeks to occupy the mid-to-high price segment, steering clear of the low-cost market.

This partnership marks Huawei’s continued foray into the automotive sector, with SAIC becoming its fifth partner after Seres, BAIC (Beijing Automotive Industry Corporation), Chery, and Anhui Jianghuai Automobile Group (JAC Group).