Grab Indonesia said on July 3 that merchants sent 1.08 million messages to its Asisten AI GrabMerchant in under five months.

By May 2026, 59.2% of new GrabFood merchants in Indonesia that joined since the start of the year had used the feature.

Grab said it had a 96.1% satisfaction rate, repeat usage of 89.9% among long-tail merchants, and 97.2% among mid-market merchants.

The company also reported an 11% improvement in merchant advertising efficiency, though it did not explain how it measured that metric.

The assistant was launched in 2025, as a chatbot in the GrabMerchant app. It can answer business questions, suggest ways to improve sales, and create ad campaigns or update menus.

🔗 Source: Grab Indonesia

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