Grab Holdings Ltd. and GoTo Group are in advanced discussions about a potential merger, aiming for completion by the end of 2025, according to sources.

Both firms are prominent players in Southeast Asia’s ride-hailing industry, targeting a market of over 650 million consumers while facing increasing competition and financial pressures.

These merger talks have fluctuated over the years but have gained momentum recently.

A successful merger could help reduce costs and address competition.

However, past disagreements and antitrust concerns present challenges. Representatives from both companies have declined to comment.

A GoTo spokesperson declined to comment, while Grab representatives had no immediate comment.