Google has expanded Immersive Ads to more publishers through AdMob and Ad Manager and announced a partnership with Roblox to enhance in-game advertising.

Immersive Ads integrate into virtual environments, such as billboards in digital cities or event screens in games, and now support video ad formats for easier implementation.

The partnership with Roblox will enhance Rewarded Video and other immersive ad formats, aligning with Roblox’s strategy to integrate ads into its platform.

This expansion provides brands and publishers with more options to engage users in gaming environments through interactive ad placements.