Google has launched Doppl, an experimental AI app for virtual outfit try-ons, available for iOS and Android users in the US.

Doppl lets users create a digital avatar by uploading a full-body photo and apply outfit images from various sources.

The app generates AI-powered videos to show how outfits look dynamically on the user’s avatar.

Users can save their favorite looks, browse past virtual try-ons, and share their styles with others.

Doppl builds on Google Shopping’s virtual try-on features but focuses on personalized, animated representations of the user’s body.

Google has described Doppl as an early-stage experiment under its Google Labs initiative.

The company warns that the app may not always accurately represent fit, appearance, or clothing details.

🔗 Source: TechCrunch

🧠 Food for thought

1️⃣ Virtual try-on technology evolves from niche to mainstream consumer application

Google’s Doppl app represents the latest evolution in virtual try-on technology, which has been developing across retail sectors for years.

Beauty companies like Ulta Beauty and Sephora were early adopters, implementing AR-based virtual makeup applications that significantly boosted conversion rates, with L’Oréal reporting a 10% increase in purchase rates among users who engaged with these features 1.

The technology has advanced substantially in the last five years, largely due to improvements in smartphone capabilities and facial tracking algorithms that make virtual try-ons more realistic and accessible to average consumers 1.

The progression from beauty to fashion applications demonstrates a natural expansion in virtual try-on technology, as clothing visualization requires more sophisticated body mapping and fabric rendering than facial applications 2.

Google’s approach with Doppl, creating not just static images but AI-generated videos of outfits in motion, addresses a key limitation of earlier virtual try-on systems that couldn’t show how garments would look when moving 3.

2️⃣ Fashion AI applications raise significant data privacy concerns

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