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Google faces advertiser claims after monopoly rulings
Google faces mass arbitration claims from advertisers seeking damages after two federal courts that the company illegally monopolized online search and ad tech.
The claims are being organized around Google’s advertiser contracts require arbitration and effectively prevent damages via class-action litigation.
Potential claims tied to search and display ads at US$218 billion or more based on an economist hired by his firm, while Google said it cannot estimate possible losses and will defend itself vigorously as it appeals the ruling.
🔗 Source: Bloomberg
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Implications, context, and why it matters.
Google’s legal shield is being turned into a sword
- Google’s advertiser contracts include mandatory arbitration clauses, which push disputes into arbitration instead of court.
- Advertisers are challenging that setup with “mass arbitration,” which involves filing thousands of individual claims at the same time.
- lawyer Ashley Keller said the first filings are expected this week, and his firm is coordinating the claims.
A new playbook to challenge Big Tech is emerging
- These advertiser complaints outline a wider tactic for going after large technology companies when contract terms block class-action lawsuits.
- Keller estimated potential claims tied to search and display ads at US$218 billion or more, using figures from an economist hired by his firm.
- Google said in a filing about private antitrust damages claims globally that it cannot estimate possible losses, and it plans to defend itself vigorously while it appeals the search ruling and is expected to appeal the ad tech ruling.
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